Alpha started in 1995 in Bristol and in 1997 signed to Massive Attack label. Alpha is one of the original pioneers of Downtempo/Triphop. They have changed the lives of thousands of their listeners including many pop idols. Madonna worked with them, Prince put them at the top of his playlist. Credible list of admirers including David Bowie, Radiohead, Pulp, Tim Simenon and Jarvis Cocker.